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English: For use in a humor warning message

English: For use in a humor warning message (Photo credit: Wikipedia)

English: A Comedy icon, based on the Drama Icon

English: A Comedy icon, based on the Drama Icon (Photo credit: Wikipedia)

Humor really turns e-mail viral. Newbies, take note of this.

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for newbies and companies who use self-propelling “word-of-mouse” e-mail techniques to sell their goods and services.

The study generated some interesting results regarding the type of content that is most often forwarded. The most popular content is humorous material. Humor makes life worth living. And we all enjoy it.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports and hobbies in that order. So it can be easily seen that humor is the best content for your viral e-mail campaign.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.

People are a lot more likely to hit the forward button and send your email to their friends, relatives, and acquaintances if it is an “advertainment” rather than an advertisement.

Not long ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to view it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious, and it worked.
I would guess that most people who own a computer have seen that picture and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

We have all heard the saying that laughter makes the world go around and we have read that by laughing every day we will live longer and healthier. The harder and longer we laugh, the better things get. So for those of you who are newbies in Internet Marketing, remember that people are much more likely to share a joke or a funny picture than anything else. What I am talking about is that you would be well advised to include humor in your next e-mail campaign. Also it makes doing your business a lot more FUN.

Laugh long and hard

Fred Horstman

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