Here is another thing that might help you learn what is going on with Google.
The more you know the better you will be able to deal with the problems that
come down. I hope this article helps. FRED
How to Detect Unnatural Links Before Google Does it For You
Posted by Kiran on 2 August, 2013
As a part of its on-going updates to improve the quality of its search results, in 2012 Google began penalising websites it deemed to have unnatural links. For those penalised, page views to their sites will dramatically fall but there are ways to prevent this from happening, and recover if they do penalise you.
What are Unnatural Links?
According to Google’s own guidelines, links are deemed unnatural when they are made to falsely and unfairly manipulate the rank of a site in Google search results, be it incoming or outgoing links. There are a number of ways that this can be done, including;
- Buying and selling ‘do-follow’ links
- Participating in link exchanges
- Linking to unrelated sites or loads of low quality domains
- The use of automation to build links
- Irrelevant links within articles
What happens if you are penalised by Google?
If you get penalized by Google for having unnatural links then you will be notified through their Webmaster Tools message function. You will also notice a sharp downturn in the amount of page views you are getting as your page rank will have been severely reduced. They will send a message advising that you alter your site so that it adheres to their quality guidelines, at which time you can ask for reconsideration in their search results.
Detecting Unnatural Links
If you feel you may have a site that has unnatural links, it is a good idea to discover what they are and remove them before you lose your page rankings. However if it’s too late and you have already revived notification of penalisation, there are several steps that you will need to undertake to detect the unwanted links before making a reconsideration request.
As a general rule, you do not want to remove any natural links as this might hurt your rankings. Sticking to the ones you built your self should be sufficient, though in rare cases rival webmasters have been known to build negative links pointing to someone else’s site in order to damage their page ranking.
An in depth analysis of your inbound links will be necessary, there are a number of tools available to help with this, the best ones are;
- Majestic SEO
- Open Site Explorer
- Webmaster Tools
When using these tools, you will mainly want to focus on over used keywords (Open Site Explorer is ideal for this) and recognizing links that appear site-wide (Ahrefs is best for this).
Removing Unnatural Links to Your Site
The next step is to identify which links are unnatural. When you look at the results from the webmaster tools, try to ascertain which links would be considered manipulative by the Google team, then remove them. Keep a record of all the links you remove by putting them onto a spread sheet as this will help you make your case to Google that you have made an effort to clean up your act and your site’ rankings should be reconsidered successfully.
While unnatural links leading from your site to others are no problem because you can just remove them, it’s a bit more complicated with inbound ones as you have no control over them. However you can take a number of actions to avoid being penalized or to rectify the problem if you already have been.
One solution is to remove a page completely as when you ‘404’ the page, the links to it become disavowed. You can keep the content of the page, though it will need to be relocated on a new, unique URL (without redirects from the old one).
You can also try asking the webmasters involved to remove the links for you, or you can use a number of tools that can make the job easy, the best of which are;
- Link Cleanup and Contact
- Remove ‘em
Alternatively, you can use the Google Disavow Links Tool to tell the search engine’s bots to ignore certain links to your site if you deem them to be unnatural and have difficulty removing them.
How to Detect Unnatural Links Before Google Does it For You – http://blog.sooperarticles.com/search-engine-optimization/330-how-to-detect-unnatural-links-before-google-does-it-for-you.html