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English: Display of local brands at the in Dal...

English: Display of local brands at the in Dalhart, Texas. Note the brand at the center of the display. (2002) (Photo credit: Wikipedia)

Here is Why You Should Brand Yourself and Your Product & 3 Key Ingredients in Branding

Fred Horstman PhotoBy Fred Horstman on September 27, 2013 

You may be asking, “Why should I brand myself and my product?”

Branding is a marketing technique that is capable of taking your business to great heights. It concerns helping your customers to form a clear association with you. When you link your business to a design, logo, slogan, and/or color, you will see some positive results.

Brands create a feeling of familiarity. If customers have seen your logo, insignia, or company name, they are more likely to continue to select your product or service. Also, by word of mouth your products and services will be referred to others. Recommendations from other people can be an extremely powerful way to advertise and it’s free.

A brand helps potential customers remember your business. People may know little about your philosophy or reputation, but if they can recognize your brand, the chances are greater that they will do business with you. Branding creates memory in the minds of the public and the public’s memory is so vast.

When the public remembers your brand and familiarizes themselves and others with it, they will come back. Customers are more likely to remain devoted to your business and are apt to buy more products and/or services from you based on the brand of their initial purchase with which they are pleased with.

People are willing to pay more for products or services that they highly regard. This means that customers are likely to pass up cheaper prices with competitors if your brand has made a positive impression on them. If clients believe in your product, they will feel comfortable paying for it. Something good is not too expensive. If something is bad, a penny is too much.

When you have distinguished your business through branding, the marketing has the capability of becoming so great, that little else is necessary. Developing your brand takes time and effort, but after it has been established, and after customers have had the chance to identify with it, your sales can increase naturally. You won’t have to spend as much time planning marketing strategies to attract the public if you have a distinguished brand.

Personal branding can be the most influential tool for success in your marketing toolkit. You can identify, package, and sell who you are to build a personal brand that results in business growth, influence, and income.

If you want a strong personal brand, you need these 3 key ingredients in branding:

  1. Know your area of expertise, values, talents, and personal strengths. Understand how you connect best with people. Consider what your target audience needs and wants, and then identify the value and the experience that you can deliver to meet those necessities of your target market. Communicate in ways that reach into the hearts and minds of your target group and connect with their values and desires.
  2. The personal branding process is about having self-awareness of your strengths and talents, and then letting everyone know about your gifts, talents, and experience. It’s about giving a clear impression of who you are, what you value, what you’re committed to, and how you can be counted upon to act and provide. Your branding statement must provide a clear, concise view of your unique set of strengths and tell why you can do it better than anyone else. You need to be able to state clearly and unequivocally why you are different than everyone else, and what services you offer that make you unique and set you apart from your competition.
  3. Consistency is one of the keys to building a strong personal brand. Being consistent is the key to success in business. Be aware of being consistent in every interaction you have, both in what you say and how you respond. Customers come back because they want the same great service or product they received the previous time.

Establishing a professional brand is absolutely critical to long term, sustainable business growth. In an overcrowded marketplace, if you’re not standing out, then you’re invisible and nobody will visit your site. Branding your products and services will give you an edge over your competition and enhance your value to your target market. So start branding yourself and good luck in your business.

Read more: Here is Why You Should Brand Yourself and Your Product & 3 Key Ingredients in Branding http://www.sooperarticles.com/business-articles/branding-articles/here-why-you-should-brand-yourself-your-product-3-key-ingredients-branding-1252660.html#ixzz2gfOA5s2E 

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