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Long tail

Long tail (Photo credit: Wikipedia)

English: The three biggest web search engines

English: The three biggest web search engines (Photo credit: Wikipedia)

 

What really is Search Engine Optimization?

 

Newbies Should Know That There Is A Myth about SEO.
By Fred Horstman
October 23, 2013
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Let me tell you how I think it is. I think SEO is a load of solid waste matter from the bowels. (People tell me I shouldn’t swear so much). Anyway, with search engines changing their rules all the time, what little part of it works is so uncertain that it’s not worth doing. There are far easier ways to get traffic. This is just my opinion and understanding of SEO.
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Experts out there tell me different, so I may have my head where the sun doesn’t shine. Try SEO and If it works for you come back and tell me. I’m still waiting to hear from anyone to take me up on this challenge.
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When SEO first started out, it was all about using specific keywords, and an abundance of them, throughout your pages to get you a higher rank in search engine placement. Now, it seems to be all about using those specific keywords and adding more specific keywords inside your website pages generating “long-tail” search strings. Hey, what?
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Yeah. It is a bit confusing. So let’s start by explaining what SEO is exactly. SEO stands for Search Engine Optimization. It’s a method of using keywords and phrases which you put throughout your website pages to try to get your website pages listed as close as possible to the top of the first page of searches on Google, Bing, Yahoo, and other search engines.
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In essence, SEO is a method where you try and get your website listed on the first page of any search engine because when people do internet searches they rarely go past the first page. What do you mean the position on the page? If you’re inside the top 5 or 6 pages, you’re doing pretty well. But, if you’re in the top 3,  you’re doing extremely well. And being inside the top 3, or even striving to be on the first page of the search, is the main goal of SEO.
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So the myth is that if you got yourself at the number one position of the search engines, then you would most definitely increase your traffic, thereby increasing your profit margins. What is true is that if you were ranked number one, you might see an increase in the amount of traffic, or visitors, to your website.
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Here is the thing about the myth. Just because you got those visitors doesn’t mean you would earn more money. Think about it rationally. You could have a thousand visitors a day, but if your web page isn’t doing its job properly, you’re not going to make much more money or maybe none at all.
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Getting people to your website is only a small portion of having a successful, money making website. There are other factors at play when trying to earn money online. SEO is only one of those. The fact remains, you could be getting thousands of visitors a day and not selling a thing. Your website could have top ranking and be the worst website in the whole history of websites. You won’t sell anything. And of course just to complicate things, the rules of how to optimize your web pages change more frequently than the seasons.
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Now, this next thing is exciting. This is that trick part and it’s one of the only ways in which SEO is worth the time and the effort.
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You don’t really need to know much about SEO to implement this. Instead of using one keyword over and over again on your pages, and of course, possibly getting kicked out of the search engine ranks for doing it, the trick now is to use “long-tail” keywords. Remember, up at the top of this article, “long tail”? Yeah, I can hear you saying, “What the hell is a ‘long-tail’ keyword?”. Hold on, because I’m about to tell you. A “long-tail” search is one in which a specific phrase (comprised of a few keywords, from 2 to 4) is used by a searcher to find what he’s looking for on a search engine.
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Say, for instance, someone was searching for “bread recipes”. That would probably bring back too many results and so the searcher would have to do more searching. But, if this same person added the word “whole wheat” or “sour dough” to the other keywords “bread recipes”, then they would get more specific results presented to them. So, the phrase “whole wheat bread recipes” is considered a “long-tail” search phrase.
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What’s powerful about “long-tail” search phrases peppered throughout your web pages is that they will naturally rank higher in the search engines. Naturally? Yes, naturally. Meaning you won’t have to do any work to get your pages closer to the top bracket. It will do it all by itself without any extra effort from you! The search engine does the SEO for you. Also you can mix it up with “brown bread recipes”, “whole grain recipes”, “allergy bread recipes”, and so on.
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So, maybe it’s time you went back and tried slipping in a few extra specific keywords to give you that “long-tail” search string and boost your rank. Be specific about what your website sells or does and you’ll naturally climb up the rankings. How it works is beyond me, but it works.
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So if you have a site about blogging, you could be on page 69 of the 35.7 million results that a search for ‘blogging’ produces. And chances are that the person searching isn’t interested in your site because he/she is interested about ‘blogging techniques for dolphin chefs’. But if you use the phrase ‘blogging techniques for dolphin chefs’ which is quite specific, you could well end up sitting at position #1 for this particular search and possibly with no competition.
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And just because it’s a specific niche doesn’t mean that only a few people will be interested. You might be able to sell your book about blogging techniques for dolphin chefs to 1980 people. And at $27 a piece that’s not bad. Not bad at all.
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So if you’re going to use SEO, use long tail keywords and let the SEO do the work on it’s own. It’s easier and more effective that way! And don’t forget about having an attractive site and a great sales page. Go get ‘em!
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