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What Is Affiliate Marketing? Information For Newbies In Internet Marketing
By Fred Horstman November 11, 2013
There are many different ways to make money online, but affiliate marketing consistently ranks as one of the most popular. Take a look at any internet marketing or online business forum and you’ll see countless numbers of people asking questions about affiliate marketing and how they can make money from it.
So what is affiliate marketing?
In short affiliate marketing is where you recommend other people’s products – and in return the owner of the product gives you a percentage of the sale price if one of the people you have referred actually buys the product or service.
Affiliate marketing is very attractive because it’s pretty easy to get started. There’s no need to create or source products of your own to sell – all you have to do is get people to click on your affiliate link and buy the product, and thus there’s little upfront investment cost and no time consuming products to create.
In reality, affiliate marketing is just one part of most people’s online business. If you want to be really successful online it’s generally accepted that you need to create (or source) and sell your own products, rather than JUST being an affiliate marketer. There are of course exceptions to this rule however and it is indeed possible to earn a very healthy income just from affiliate promotions. Most successful internet marketers make a hell of a lot of money from affiliate marketing!
Affiliate marketing works well for both sides of the party.
Product owners obviously need to get traffic to their websites in order to be able to sell products. And whilst a fair chunk of this traffic will be generated themselves, it makes sense for them to get other people to also promote their products and websites because it will result in lots of extra sales for little extra effort on their part. All they have to do is set up an affiliate program and give people a commission as an incentive – and then they can watch as their affiliates do the hard work and drive the traffic for them.
So, whilst it’s true that as an affiliate you’ll be doing most of the hard work to drive the traffic, remember that as an affiliate you didn’t have to do any of the hard work the product owner originally had to do in the first place.
But the above should give you some insight into why you should also sell your own products as well as being an affiliate.
So how much can you expect to earn as an affiliate?
Commissions vary widely from affiliate scheme to affiliate scheme. The most common idea is to pay the affiliate commission as a percentage of the total sale price. This can be as little as 1% and as much as 100%. Yes, some products pay you 100% commission – and you might be wondering why this is the case. The simple answer of course is that the product owner wants to make their affiliate scheme very attractive to potential affiliates so that he or she can persuade as many people as possible to promote it. By offering 100% commission on a low-priced front end product they will be able to get lots of affiliates on board and thus drive lots of people into their sales funnel. They’ll ultimately earn more money by making lots of sales of their back end products.
Typically it works like this. They have a low priced product for sale on the front end – let’s say it’s an eBook or short report priced at $4.95. They offer people 100% commission on this product, but then when people actually buy it they will also see other ‘back end’ products that are priced at a higher level. These will either pay a lower commission to affiliates (e.g. 40%) or even no commission at all.
The product owner knows that by offering 100% commission on the front end product they will ultimately make more money because their affiliates will drive much more traffic into their sales funnel than if they were, say, offering 50% on the front end product. They make no money upfront (and even lose money in some cases) but the extra income they make on the backend ultimately earns them more money.
Make sense? Great! You’ll find too that these low priced 100% commission products often give you instant commissions. So rather than making the sale and then waiting another month for the money to be paid into your account, the money from the sale is sent directly from the buyer and straight into your PayPal account, or whatever account you’re using.
So how do product owners know which affiliate sent them the traffic?
It’s actually quite simple. When you promote products as an affiliate you will be given a unique affiliate link. When people click on this link, it is tracked by cookies – and the affiliate commission is paid to you when someone buys something from that website after they have clicked on YOUR link.
It varies across different affiliate methods, but it is not uncommon for the cookies to last for 12 months. So someone can click on your affiliate link and then not buy anything initially – but if they return to the website 10 months later and actually buy something you would still be paid for the sale. However, not all programs do this so it’s wise to check this out before you promote.
Finding products to promote can be found by making a search. Two of the big, most reputable sites are Clickbank and Clicksure. There are thousands of products and hundreds of sites online that you can promote as an affiliate, so choosing between them is a crucial part of being an affiliate marketer. Also if you have a site or product that you like, you might be able to become an affiliate by looking at the bottom of the website and see if they offer affiliate programs.
Many affilate programs will check out your website before approving you as an affiliate. Others will sign you up with a click. Clickbank and Clicksure are not difficult. Amazon will exam your website. Start slow and easy and see what you like and can do. Think about low priced items and high ticket items. There are different strategies for each. Find what works for you. Good luck.
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