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How To Use Youtube For Newbies, Part 5 – How to Drive Traffic

Movement within a roundabout in a country wher...

Movement within a roundabout in a country where traffic drives on the left. Note the clockwise circulation. (Photo credit: Wikipedia)

By Fred Horstman

December 13, 2013

This article is the fifth of six to help newbies to Internet and Youtube by providing some quick start information about using Youtube to your advantage. From registration to uploading videos, you will find some answers to your most pressing questions in a simple and easy-to-follow way. These six articles do not go into great detail. They are designed to give newcomers to Youtube a basic knowledge of how to make and upload videos. More authoritive information can be found with a search and on Youtube itself.

There are many cost-effective ways of promoting your website and YouTube is no different. This is just one of many parts of using YouTube and it is also one of the most fun ways of promoting your website. There is music, video, creativity, and marketing. An awesome mix, isn’t it?

Being on YouTube is not going to sell your product. What it can do, however, is get people interested in your services. How? Let’s take a look.

Browse Around The Site

English: A graph to show the increse in subsci...

English: A graph to show the increse in subscibers on YouTube to Anonymous’ videos. All dates indicated on the graph are 2008 (Photo credit: Wikipedia)

If you are new to YouTube, this should be your first step. It’s a fascinating world out there. Plunge right in and look around a bit. Look at the kind of videos others have made. You’ll find some of your favorite music videos, movie scenes, vintage videos, personal videos, documentaries, and of course, a glut of marketing videos. If you find something in your niche, make a note of it. When you make your own video, you’ll need to come up with something different from your competitors.

Create A Video

That’s what you’re there for. Grab a video recording device – your camcorder, digital camera, webcam, iPad, Smartphone, and get started. Like anything else, you won’t get it right the very first time. If you look at your first video and feel like pulling your hair out, remember that you’re not alone. Making a video is much easier in your mind than in practice. Over a period of time, you’ll get better at it.

This brings me to another point. Just one video won’t win it for you. Once you’ve uploaded your first video, start working on the second video and then the third. Yes, it’s not easy, but it’s much easier than some of the other marketing techniques. This will also give you an opportunity to experiment with a variety of techniques. Some may flop miserably while some may enjoy wide popularity and may turn into a rewarding viral distribution.

Spare A Thought For The Viewers

YouTube is free, but viewership has to be earned. So here is some humble advice. Do not make videos that take forever to load. People have other things on their mind. And a site like YouTube has many choices for them to pick from. A study on video-sharing websites suggests that a video works best when it is under 5 minutes in length. So even though YouTube allows you a maximum of 10 minutes, keep it under 5 minutes.
Before you upload your video, ensure that the file format is accepted. YouTube accepts .WMV, .AVI, .MOV and .MPG formats.

Let Me Entertain You (Robbie Williams song)

Let Me Entertain You (Robbie Williams song) (Photo credit: Wikipedia)

Entertain

I’ll say this a hundred times over – YouTube is not your marketing collateral. DO NOT sell your product on YouTube. Use it wisely to get people interested. Once they start flocking to your website, you can sell all you want. The minute you start boring them with your Order Now messages, they’ll turn the other way. The best way is to come up with something entertaining that the viewer would want to sit through. When you have six interesting videos on something, the viewer will surely want to know you. That’s when your marketing begins.

Add Your Website URL

You’ve made a great video and you’re getting a lot of comments. All of it will count for nothing if it doesn’t result in increased traffic to your website. So add that all-important URL with your video. You may add one before the video and one after the video. Add your URL to your YouTube profile as well.

Market Through Others

Whoever said you need your own videos to attract traffic? If you don’t want to spend time creating a video, approach a popular YouTube user. Offer them a payment for displaying your link on their videos. That’s encouragement for them to come up with interesting videos and a marketing platform for you without sweating too much.

Put Up A Video on Your Social Networking Profile

This may not seem relevant at first but it will surely help you get popular. Put up a bunch of hit YouTube videos on the other social networking profiles that you use. A few examples are Digg, De.li.cious, Orkut, and Reddit. That will make your profile attractive and help in getting new contacts.

Participate

Español: Logo Vectorial de YouTube

Español: Logo Vectorial de YouTube (Photo credit: Wikipedia)

If you want others to visit your profile on YouTube, start with visiting their profiles. Browse through videos, add comments for their videos. Don’t spam their profiles with sales pitches or requests to visit your site. Offer genuine comments and try to initiate a dialogue.

Spread The Word

If you have uploaded your own video, get your friends and family members to view it and rate it. Nothing works like a five star rating. Ask them to chip in with a few good comments as well. The biggest mistake is to assume that uploading a video is the end of it. It needs a lot of promotion to make your video visible.

Tag Your Video

Now this one is the most obvious idea. Use appropriate and relevant tags for your video. You wouldn’t want a person to miss out on your video if he or she is looking for something similar.

What you’ve read above are just a few ideas you can use to drive traffic to your YouTube profile and thus to your website. You’ll find more as you go along. As you see other users, you’ll pick up a few interesting tactics. The bottomline here is to be innovative, be observant and be smart.

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