By Clara Shih
What’s the Endgame for Social Media?
Social media has come a long way. When my co-founder Steve and I originally pitched Hearsay Social to venture capital firms in Silicon Valley in 2009, many passed because they thought Facebook, Twitter, and LinkedIn were passing fads headed for the same fate as MySpace and Friendster. Today, 77% of Fortune 500 organizations now have an official social team and presence, according to the University of Massachusetts Dartmouth. No doubt there has been incredible business uptake of social media over the last few years.
But what if these social media projects were only scratching the surface of social media’s business value?
To tap into social business’ greater value,……….
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