Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness. This is predicated on the formula … I’m on LinkedIn + he’s on LinkedIn = sale (b.t.w., it’s not that simple). What if he is not on LinkedIn, or Twitter, or Facebook, or … nothin’?
The good news is that, even in this worst-case scenario, you can still use your social media skills and tools to reach out to these people! But first …
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