In this article Mark Hunter of thesaleshunter.com gives some really good advice,
if you are thinking about using email in your marketing.
5 Stupid Mistakes that Will Kill Your Sales Email
You may think you’re sending a great email, but don’t kid yourself.
Chances are you’re making one of the following fatal mistakes.
1. Using the first 15 words in the email to explain how great you are.
Most likely you’re writing your sales prospecting emails while working on a desktop or laptop computer and that alone is going to hurt you.
Reason is simple.
People tend to check their emails on their smartphones, and when they do, they’re making a 2-second judgment based on the subject line and the first few words of the email.
The best solution is …..
Read more here:
Copyright 2014, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.
I hope this article was helpful for you. I found it very useful.