Internet Marketing is a double-edged blade for most newbie’s. Although the concepts behind online marketing are very straightforward but implementing these concepts successfully can be very complicated. With this in mind, this article will attempt to clarify the INs and OUTs of Online marketing and break down some of the most common tactics available that can assist newbie’s to start their own successful marketing campaigns. I will cover the common techniques like, creating a website/blog and optimizing the same for search engines, placing affiliate banner advertisements, newsletters, email marketing etc.
One of the basic needs for starting an online marketing campaign is having a striking well-designed website or a blog. If you don’t have a website/blog or have one with a poor design and functionality, then you should really consider creating or re-designing your website to properly advertise your stuff.
Email newsletters can be a superb marketing tactic. Newsletters are simply emails that include a variety of info, with articles, appropriate ads and any other information that your subscribers and readers will find interesting and helpful. The good thing about newsletters is that if prepared properly they can generate a large no. of sales. Your approach needs to be a delicate one, you can casually talk about any product or program you are promoting but you must not over do it, as your newsletter will be seen as spam. Always make sure to include plenty of good quality and useful content in your newsletter and a small quantity of advertisements, soon your subscribers will trust you and your verdict and they will begin to purchase from you.
Banner ads are another great way of advertising your stuff online. Banners usually include graphics and text; these banners attract the visitor’s eyes and get them to click on them and when the visitor clicks on these banner ads they are directed to your business website. Banner advertising can be very helpful, but the banner must be positioned on high traffic websites that attract viewers that may be interested in your product ads/banners.
Search Engine Optimization
Finally, SEO is a significant part of any Internet marketing campaign. Search engines rank websites and blogs according to quality and relevance for particular search terms. Many online users use various search engines to find the information on a particular topic. This means that these users are probable to only visit websites/blogs that rank good in Search Engines. Therefore if your website is not ranking well in search engines, you are not likely to generate the targeted traffic from the Search Engines. Top 10 ranking websites are likely to attain the majority traffic from search engines like Google, Yahoo and Bing, so you need to find some Best Traffic Generation Tips.
Keep these points in mind when starting any Internet marketing venture.
Read more: Internet Marketing Tips For Newbies http://www.sooperarticles.com/internet-articles/internet-marketing-articles/internet-marketing-tips-newbies-744050.html#ixzz2mvZCf3PD
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JV Giveaways Course: 1 – How Do JV Giveaways Really Work?
To get an idea of how JV Giveaways really work, the best way to think of it is like a giant ad swap.
How Ad Swaps Work
In a regular ad swap deal, you and another list owner do an ad exchange: you send out each others advertisement to your mailing lists. Mostly these ad swaps are done by list owners with a similar mailing list size.
Usually, you will want to send an ad that encourages the reader to subscribe to your mailing list.
You can call this ‘legally stealing subscribers’ if you want to. But why wouldn’t you, as the average subscriber is subscribed to more than 10-20 mailing lists these days.
While ad swapping is a perfect way to build your mailing list by playing the game of “using subscribers to make subscribers”, the leverage effect is often 1:1 in a real sense.
You can only carry out one ad swap at a time, for starters. And even if you do swap ads with more than one list owner or e-zine publisher, the leverage effect remains 1:1 because you have to send that many advertisements to your list, too, in proportionate to how many list owners you agreed to swap ads with.
But if you want to discover how you can build your mailing list at warp speed , read on:
How Give Away Events Work
As said earlier, Give Away events are almost similar to what a BIG version of an ad swap.
- The host of the Give Away event invites partners, who are primarily list owners in the same niche, to contribute a gift.
- The gifts can be any kind of digital product: ebooks, reports, audio/video products, membership passes, software, scripts, …
- You, as one of the partners, prepare an opt-in page for visitors to sign up to your mailing list to download your gift. So in a real essence, anyone who wants to download your gift must opt into your mailing list first.
- The host of the event then adds all the contributed gifts to one page or member’s area . This is where the visitors will go to download the gifts of their choice. When they click a link of a gift, it will bring them to the individual partner’s optin page.
NOTE: When you think about it, the gifts are never offered totally free: visitors must ‘pay’ for them with their email address. That’s why it’s important you give your new subscribers the option to cancel their subscription to your mailing list at any time.
Okay, so that’s EXACTLY how you’re going to build your mailing list after all.
But where DO these visitors come from?
Like ad swaps, Give Away events are really using subscribers to make subscribers.
- On the launch day and during the limited time event, you and other partners are required by the host to endorse the Give Away event to your individual mailing lists.In other words, you are going to invite your subscribers to the Give Away event to download all the provided gifts at zero-cost. With the host and other partners doing the same, it will be a massive gathering of traffic at the website where all the gifts are being pooled.
- The host can decide on rewarding partners AND visitors for promoting the event, like giving them a commission on every referred sale of the one-time-offer that is usually shown after initial signup. As a result, many visitors will also promote the event to their mailing list, which will create an endles stream of visitors.
In this collective effort, as long as your gift is displayed there with a link to signup for your mailing list to download it, and people are interested in it, you can receive plenty of signups in a short time span!
- JV Giveaways – Finding A Quality Gift To Build Your List Skyhigh
- JV Giveaways Course: 3 – The Hot Spots & Places to Look For JV Give Aways to Join
- How To Profit Big By Promoting WSO Offers
- JV Giveaways Course: 2 – What You Need To Have Before Joining A Give Away Event
- JV Giveaways Course: 4 – How to Maximize Your JV Giveaway Earnings
- JV Giveaways Course: 5 – Tips
Advertising, ambient marketing, Art school, Cartoon Network, Graphic Artists Guild, guerrilla advertising, guerrilla marketing, Harley-Davidson, Marvel Comics, Mattel, sabotage marketing, United States, Warner Bros
Check out this Marketing. Take a look at the other links in the article. I think you will really enjoy this:
Speider Schneider has designed products for Disney/Pixar, Warner Bros., Harley-Davidson, ESPN, Mattel, DC and Marvel Comics, LucasFilms, Cartoon Network and Nickelodeon among other notable companies. He’s a former board member of the Graphic Artists Guild and co-chair of the GAG Professional Practices Committee. He also speaks at art schools across the United States and writes articles on business and professional practices for books and global blogs.
Facebook Rejecting Your Ads? Here’s Why
If you’re a marketer who has advertised your goods or services on Facebook, chances are you’ve had at least one rejected – which seems to be very common! There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no idea why. Don’t despair!
First off, ALWAYS adhere to the rules and make every effort to keep your account in good standing. Other than that, here are some of the reasons your ad may be getting rejected. Keep this list handy, so the next time you create Facebook ads you’ll have it to refer to – and lower the odds your ad will be rejected.
- Target the audience you want to reach; after all, you’re spending money, so zero in on those you want your ad to reach. Inappropriate targeting will get your ad rejected.
- Improper grammar – it’s not what you think! Capitalizing every word in your ad will result in rejection, because it may give you an unfair advantage over competitors.
- Unacceptable language. Profanity, content that’s sexual or degrading in nature, derogatory – just don’t do it.
- Your ads should be professional, which means using complete sentences. Pay attention to spelling, grammar, and sentence structure. Not only will it help get your ads approved, your target audience will see you in a more professional light.
- Destination Urls – Ever cloak your links, or direct ads to Word documents, PowerPoint, or downloads such as PDF files? This is the best way to go from “account in good standing” to “account terminated” in 8 seconds or less. The guidelines for URL destinations are explicit, so send all users to the same landing page, and make sure these destinations are not pop-ups or fake close behavior. Also, the text must reveal to the user that you are linking to iTunes, if in fact your ad does link to the site.
- Ad text that’s inaccurate. Does your ad clearly state your company’s name, offer, or product? Make sure it does, otherwise expect rejection.
- Words that SCREAM – you got it, entire words in all caps. Nothing’s more of a turn off than an ad that screams to your audience, is it? Facebook agrees – when your ad looks like spam, it won’t be effective; but you really don’t have to worry, it will probably be rejected anyway.
- Substituting numbers and symbols for words. In a world where using all kinds of symbols, numbers, and abbreviations seems the “norm” (think texting and Twitter), it just doesn’t fly with Facebook. Use real words (not “4″ for the word “for”), and complete sentences. These types of ads make Facebook’s trigger finger twitch!
- Using images that are irrelevant to your ad. Images should be clean, and relevant to your ad. Essentially, Facebook wants to keep the environment a fun and safe place for users – so avoid irrelevant images designed solely for the purpose of shock value.
- And that brings us to . . . offers and discounts that are deceptive. When your ad claims a specific offer or discount, this is what the user should find upon arriving at the landing page. Having users land on a page that is totally different from what the ad claims is a super way to not only get your ad tossed, but completely lose your account. Not to mention being a trickster is a good way to tarnish your online reputation.
If your ads frequently get rejected on Facebook, consider whether you may be committing some of the “Facebook sins” above. Follow the rules and keep the above in mind, and who knows? You may have experienced your last ad rejection.
Eric Chapman is an accomplished marketing and information technology professional with over 15 years of experience. Eric began with a degree in computer networking, with a concentration in business systems and was quickly certified by Microsoft as a Microsoft Certified Technology Specialist. Fresh out of college, the horrible events of the attack on the World Trade Centers occurred and …
- Facebook Ads CTR up 275% + More [Research] (business2community.com)
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Don’t Want Your Face Plastered All Over Google? You Have a Few Options
by Corey Eridon
October 14, 2013
Last week, Google announced it’d be using users’ pictures (age 18+ only) in its advertisements, starting November 11, 2013.
Oh, and it’s not just your face — it’s also your name, reviews, recommendations, and endorsements.
This news came out via a change to the company’s Terms of Service. Google cited the change as an attempt to help provide more personalized, relevant ad data.
Look, I’m all for personalization and relevancy … but really? While Google sent an email to users communicating the update, I have a feeling there is still going to be a significant swath of the population that still has no idea their names, faces, and words could be used in advertisements — after all, people delete emails these days like its their job.
If you’re curious what the ads will look like, here’s a sneak peek of a few different types of ads that make use of user endorsements:
If this sounds like a total nightmare for you, there’s some recourse. Here’s what you can do if you don’t want your personal information used for Google ads.
How to Prevent Your Personal Information From Appearing in Google Ads
1) Use the Google provided opt-out.
You can find the opt-out page here, or opt out in your Google+ account.
2) You can stop interacting with things on Google+.
By interacting, we mean commenting, following, sharing, reviewing, or +1’ing things.
3) Change your Google+ public name and photo.
This is kind of a workaround — the above tactics are ones, ahem, “endorsed” by Google+ — while this is a bit of a hack. If you’d like to continue interacting with things, and/or you’re worried about whether the opt-out will always work (I get it, I’m a paranoid person, too), you could simply change your Google+ name and photo. This is what Google will be pulling from for their ads, so it’s a nice little workaround.
It’s worth noting that Google providing an opt-out option is pretty solid. Not a lot of behemoths would — or do — offer that type of thing.
If you’re concerned about privacy, this should help you feel more comfortable existing in the digital world without retreating into a hole and signing off from the internet for good. You know. Balance.
Image credit: YAXZONE
- How to keep your real name and face out of Google’s ads (pcworld.com)
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Ezine Advertising – How To Make Ezines Your Instant Money Generator
By Fabian Tan
Ezine marketing does work, but like most advertising methods, most of them don’t generate amazing results. The key is to find the good ones.
There’s some criteria I look at when I want to determine whether an ezine might be worth advertising in:
1) Number of subscribers
See if the number of subscribers is substantial. Responsiveness is important. Numbers are as well. I usually take the responsiveness of any ezine to be 3 times lower than my own list, since many ezines are often flooded with ads on a daily or weekly basis. Also, most of the ezine owners frankly don’t know how to market that well, that’s partly why they are selling their list out to other people to advertise in.
So if I usually get 5%-10% clickthroughs for my own list, I must assume a 1%-3% clickthrough for the ezine in the best case scenario (worst case scenario – 0.01% type of response)
Then you can estimate how many clicks you can get by doing this.
2) Quality of list
Subscribe to the ezine list to see how the ezine owner manages it. Does he send emails/solo ads everyday? Does it *look* like a quality ezine?
3) Alexa rank
It’s not the most accurate of measurements, but it will suffice. If an ezine claims it has xxxx number of subscribers, it should have at least a decent Alexa rank. If the Alexa rank is poor, more likely than not it can’t back up it’s claims. Do note though that some people do cheat the Alexa rank, though it’s the minority.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 51-page Report:
“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”
Head over to MurderYourJob.com to get your FREE copy now before it’s gone!
Article Source: http://EzineArticles.com/?expert=Fabian_Tan
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By: Fred Horstman
Make It Attractive With Three Easy Steps By Adding Freebies.
Those of us who regularly do online shopping are familiar with the large number of free gifts, free bonuses and just plain freebies that are offered to visitors to websites to encourage them to buy. How could you collect, select, put together, and add free gifts to your product, which will be valued as much as the original merchandise that is being purchased? There are just three steps to achieving that very thing. A newbie and even an oldie newbie can do this. They are:
1. Identify your keywords in each chapter of your e-book. Go aheadand type those words into your favorite search engine. You are looking for free e-books on the same subject in more depth, by a greater expert than you are, and/or by someone who gives a new and fresh angle to the topic. Add a link to the free ebook in each chapter of your e-book.
2. Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your offering that will make it more appealing and give it more viral appeal to your readers. A good example would be if, for example, you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your e-book.
3. Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them for their marketing purposes. Give the freebies away at the end of the e-book or better yet, have an opt-in link to capture their email address and send the freebies then.
Other keywords to search for are freebies, free e-books, free reports and free stuff. Then make the keyword that you want something like this: “freebies for gardeners” or “free gardening e-books” and even “free gardening stuff”.
Give your reader the best that you can offer. Give them your e-book, additional reading material, and free gifts to boot. Everybody loves a bargain! Especially the free stuff !
Read more: http://www.articlesnatch.com/Article/Make-Your-E-book-More-Attractive-By-Adding-Freebies—3-Easy-Steps-/5764239#ixzz2cVsn6jEI
Under Creative Commons License: Attribution No Derivatives
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