The whole point of this guide is to teach you how to increase web traffic to your business by using social media, but it is absolutely essential that you first understand how to use the various social media to that end.
Here are a few things to help keep you in the right frame of mind:
Information and Awareness
One of the first things you need to remember about social media is the distribution of information. If you are launching a program, starting a promotion, offering discounts, looking for employees, opening a new line of products, or have anything important to say, then social media will be one of the quickest and cheapest ways for you to get that information out and on Internet. This is also a facet where social media shines, since people can pass along this information on their own social networks.
Engagement and Discussion
One of the main draws of social media is giving the consumer the ability to easily communicate with both the business and other consumers. A smart consumer of the Internet age no longer takes advertisements at face value. They go online and start from there, and social media allows you to communicate with these people on a near real-time basis. You always have the option to filter or block discussions if they don’t go as you’d like them to. Just keep in mind that they can and will discuss an issue on a separate website that you will be unable to monitor. This is why it would be better that you see what frustrates your customers yourself and address the issue in a timely manner.
Support and Assistance
If people have problems, one of the first things they do is look for someone to help them. And social media could be a cheap and accessible tool to let that happen. Social media is a cheap, easy and convenient tool for people to seek solutions to problems that they may encounter and answers to questions that are nagging them. This is especially useful for small businesses, where the need for expensive customer care services is virtually eliminated by using social media instead. One or two people will be more than enough to handle things until the business grows big enough to need and afford larger customer care services.
Networking and Recruitment
If you are looking for people to help support your business, like partners, suppliers or employees, then social media can help you out there as well. Not only will you be able to bring additional business to your website, but you could also use an established social network to get additional products, staff, and/or affiliates.
Competitiveness and Relevance
If you can use social media to get customers your way, then you can bet that your competitors can use it too. This is why social media can be a very useful tool to spy on the competition. Are they launching a product with new features? What problems are their customers experiencing? How are they setting up their own social media marketing strategies? Keep an eye on your competitors and you will be able to modify and present your own products and services in a more relevant and competitive manner.
Trust and Assurance
Everything that has been discussed earlier will ultimately lead to one thing, the trust of the consumer. This is perhaps the main reason why social media is so effective in marketing circles. It is also the reason why other businesses just can’t see any traffic increase when they use social media. Remember that you are dealing with intelligent people that have something to say. Learning how to properly engage and communicate with them will mean the difference between a successful social media marketing campaign and a total waste of time and energy.
Read more: Why Should I be Interested in Social Media? This is How Social Media is Relevant to Marketing http://www.sooperarticles.com/internet-articles/social-media-marketing-articles/why-should-interested-social-media-how-social-media-relevant-marketing-1285241.html#ixzz2olzgQfU7
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- Infographic: How to Use Google+ for Social Media Marketing (urlinkedup.wordpress.com)
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Customer, Electronic mailing list, Email marketing, Email spam, Facebook, Google+, help for newbies, Internet Marketing Newbies, Internet service provider, Market, newbie tips, Online advertising, Search engine optimization, Spam, tips for newbies, Twitter, Web banner, Web search engine
Are You An Internet Marketing Newbie? Make Sure You Are Not Spamming Your Clients. Every Email Message Should Command Your Readers’ Attention. – By: Fred Horstman
As an Internet Marketing Newbie, it is imperative that you keep your email messages interesting. Do this and your customers will continue to read your emails. By following tips from this article, you can begin to construct email pieces that will engage your customers and create a buying atmosphere.
Don’t send spam emails promoting your products. Sending an unsolicited email is a mistake. People might start marking them as spam. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
Do your best to keep your email message personal. As with other types of marketing, customers will be more likely to purchase items from you if you add a personal touch. You can use their name, mention items they might like, based on past purchases, or show them items in their favorite color. Always get permission before adding someone to your email list. Otherwise, your spam complaints will increase, and, you may even lose customers over it completely.
Focus on one idea with every email message. Don’t overwhelm your reader with a ton of text! Compose a single message. Keep it fairly short and concise. Your clients will be happy to not have too much information.
Proofread everything you send out through email. You have to make sure all your newsletters and emails are letter perfect. Don’t just spellcheck them. Read them again. Have somebody else read them. Prior to message distribution, test email layouts so you know for sure that all the text and elements show up in your preferred way. Don’t forget to test any hyperlinks in your email, too. Make sure those links work properly. Don’t make a common newbie mistake.
Consistency is important. Your emails should all feature the same colors and company logo. Be sure that you’re using a font that people can read. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. A recognizable brand is an important marketing factor, especially with email marketing.
Use as few graphics as possible in your email promoting materials. Many email programs will block out graphics, making it a waste of time to utilize them. Additionally, your email is more likely to end up in a junk mail folder should graphics be overused.
Make sure that you have an unsubscribe link that is easily visible within your emails. You must ensure that the link is visible, easily found and not buried beneath images or huge chunks of text. Your reader must feel like it is their own personal choice, whether they continue to receive your emails or not.
Remember, that many of your email subscribers will be reading your mailings on mobile devices, like smartphones. Because the screen resolution is lower on these devices, you have a smaller space with which to work. Test your emails out so that you know they’re legible on mobile screens.
Your marketing via email should be relevant and interesting to every one of your clients. If the emails you send out are simply spam, your customers will simply trash them, and ask to be removed from your mailing list. Use this advice to create quality content for your messages that your customers can appreciate and then you will no longer be a marketing newbie.
About the Author
Author: Fred Horstman has done many things in his long life. He will continue to do many more things. His present goal is to help newbies to Internet Marketing with useful information and suggestions. You can follow him on Twitter (fredgarden8) or check out more of this blog right here.
Article Directory Source: http://www.articlerich.com/profile/Fred-Horstman/431507
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- How to Get the Best Email Marketing Delivery Rates (emailmarketingcampaignagency.wordpress.com)
- Marketing Via Email Solutions To Help Your Business Grow (futurestarr.com)
Sometimes the biggest ideas come from unexpected places. Twitter was born out of a dispatch routing software for taxi cabs that Jack Dorsey developed as a teenager.
He was intrigued by the way taxis could briefly update others on their whereabouts, and soon he began to contemplate developing an online program that would allow everyday people to send short messages to others in their online community. A few years later, he and co-founders Biz Stone and Noah Glass started Twitter.
Twitter has become an integral part of our lives, and the mindset that led to its creation is just as critical to those looking to market their organizations. Dorsey speaks passionately about creating a “user narrative” when developing a product that tells a story of the user’s day-to-day life. This allows his companies, like Twitter and Square Reader, to create products that are built with the sole intention of filling a particular need.
This same mindset can also be applied to marketing. Often, businesses market themselves without the prospect in mind. But successful marketers align all their marketing efforts with a prospect narrative. Creating a prospect narrative is an easy and powerful way to put yourself into your prospect’s shoes–and ultimately increase the effectiveness of your marketing.
Here are five questions to consider when developing a prospect narrative for your company’s next marketing campaign:
Most organizations create their marketing materials without considering what the potential customer will be doing when he receives a marketing message. People are busier than they have ever been. In fact, they are spending over a quarter of their day just responding to emails. In order for your campaign to break through the clutter, you must consider how the person you are trying to reach is spending his time.
Usually, a company centers the majority of its marketing efforts around the company itself or the features and benefits of a specific product. However, no one cares about your company. All they care about are the issues they are dealing with right then and there. What are the challenges that your potential user takes home with her each night? If you want your marketing to elicit a particular behavior, then spend some time matching your message to the challenges your audience cares most about.
Most organizations are so focused on broadcasting how great they are that they don’t think about what will most effectively catch people’s attention. Most commercials, for example, are generic and not memorable, so in order for yours to stand out, you need to develop a message that is so appealing or jarring to your audience that he has no choice but to react to it.
So many marketing campaigns are solely focused on increasing awareness of an organization, rather than encouraging someone to take some action. This is like burning cash. Think about what action someone would most realistically take after absorbing your message. Would she most likely go to a website, send a text, pick up the phone, or find you on Twitter? Once you know which medium the person is most likely to use, then you can develop a call-to-action that aligns with it.
Rarely do companies develop marketing campaigns that create long-term engagement. However, those that do receive dividends over and over again, all from that initial investment. Therefore, the question great marketers want to answer is: What are realistic ways to engage him in the long run? This will be the difference between developing a one-time customer and a long-term fan.
By formulating answers to these five questions, you begin to create a story of what your potential customer is doing and thinking about. After the prospect narrative is created, your marketing team should channel Dorsey by fitting campaigns precisely into that narrative.
—Marc Wayshak is the author of two books on sales and leadership, Game Plan Selling and Breaking All Barriers, as well as a regular contributor for Entrepreneur Magazine and the Huffington Post business section. Follow him on Twitter at@MarcWayshak.
- Successful Holiday Marketing Campaigns By John Phanchalad (johnphanchalad.wordpress.com)
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If you are interested in some Inbound Marketing Terms,
here is a helpful glossary by Alec Biedrzycki :
Here is a comment about the article:
Dawn Light 2:00 PM on September 26, 2013
Great article for someone getting started or for those who think they know it all (and really annoy those of us who do)… For “Z” Zero Moment of Truth: http://www.zeromomentoftruth.com/
It was really helpful for me in getting the meanings clear in my head. Fred
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basic tips, Business, Business process, business processes, Customer, customers, Employment website, Internet marketing, Internet Marketing Newbies, John Jantsch, Marketing, Marketing strategy, profitable business, remarkable, Secret
SEP. 30, 2013
The Secret to Building the Most Profitable Business Possible
Perhaps the most important marketing step any business can take is to discover a way to be different.
Different is doing something like no other. Different is creating your own category. Different is exceeding people’s chronically low expectations. Different is marketing in a way that makes people take notice.
Most of the time marketers seem to be in a race for sameness and this is what leads to low profits and that sinking feeling that somehow your business is stuck.
Now, if I’ve got your attention let me add this.
If you want to build a truly fulfilling business you’ve got to be different and remarkable at the same time.
And here’s the tough part. You’re probably pretty remarkable already, but it’s just that you’re remarkable at something everyone else claims. I know you do better work and provide better service than anyone in your industry – heck, your existing clients know this too, but those are expectations that everyone can boast.
Don’t believe me? Try this. Go to your top five competitors and copy the first bit of content you encounter on their website onto a blank document. Do the same for your own site. Now, on this document, black out the names or any reference to the name of the business represented.
Take a look at what remains. Can you tell one from another? Can you even identify your business on this page anymore? Feeling brave? Pass this around the office and see how your staff does. Pass this to your best customers and see how they do.
Experience tells me that this should cement once and for all the opportunity that exists for your business to take a different path.
Stop paying attention to your competitors it will only lead to making you look the same.
The source of your best different strategy is your customers.
I know you know what sets you apart from the pack, but your customers know what sets you apart in the ways that matter to them.
Sure, they love your great experience and knowledge, but what they really love is that you call them back immediately when they have a question.
Of course they love your wide selection of products, but what they really love is that you remember their name and what they bought the last time them came in.
The craftsmanship of your carpenters is second to none, but the fact that they clean up the job site every day is what rocks your customer’s world.
Sit down with your best customers and find out what they think you do that’s different. Listen for stories about times you did something different. Those stories are your key to carving out your difference. Take that gift and don’t ever be like everyone else again.
Making it remarkable
When you make a decision to be different, and that decision is fueled by the real world validation of your customers, then you simply take that knowledge and make fortifying that difference and turning it into the thing that makes your business remarkable your primary business objective.
Don’t shy away from your difference. Don’t think it’s too small or too odd or too unimportant sounding.
Make it your core message, make it the filter for every business decision and build business processes steeped in highlighting that difference.
If your people clean up the job site better than anyone else then show and tell the world and know that others will value that difference. Make that the thing your business is remarkable at doing.
If you remember a customer when they return to your store then build your entire business around that simple feeling of warmth that your business embodies. Make that the thing your business is remarkable at doing.
If you just happen to think it’s polite to quickly return calls and answer your customer’s concerns then broadcast that difference and build a company culture around what others might see as extreme customer attention. Make that the thing your business is remarkable at doing.
Now, let me give you the real payoff.
Companies that are different, that essentially have no competition for what they do in a remarkable way, charge a premium for what they do.
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Affiliate marketing, affiliate program, Clickbank, conversion rate, Customer, Facebook, Fred Horstman, headlines, IM tips, incentives, Internet marketing, Internet Marketing Newbies, Online advertising, tips, Website
What is a conversion rate, you ask? Well, essentially, a conversion rate is the number of visits you receive on your website that convert to a sale. A simple example would be, if your site got 100 visits in one week and you had one sale, you would have a 1% conversion rate. Effective advertising, whether free or paid for, is important in ensuring a higher conversion rate. Making sure that your website is noticed and that it is clear what you are selling is essential for success. Getting the traffic to your site is important, of course, but finalizing that sale is even more important. A good website that does a lot of business is much more involved with the details than many people might think. A lot of factors are involved with ensuring that visitors click on and then actually buy items they see. There are many things you can do to get the most conversion rates possible which means those visits will turn into cash.
Here are a few tips to help your conversion rates:
The headline of your site is usually the first thing people see when they click on the home page or any page for that matter. You want the headline to be pleasing, easily remembered, and something they will pass on to other people. Make sure the headline is short, amusing, intelligent, and unique to your site. Just like in the newspapers, the headline catching your eyes and makes you want to read more. The tabloids go even further and make you grab it off the shelf. Create some attention grabbers and your site will become attractive.
Giving a little extra, sweetening the deal, and congratulating someone for their action will help increase conversions. Tantalize people with free gifts, free advice, and/or free months’ supplies of your products can help convert that one visit into a sale. Free shipping, or a coupon code that allows for a certain percentage off of their total purchase are also both good incentives to offer. These encourage people to buy something since they get a freebie or a discount so they can save money. In today’s economy, free shipping is a huge bonus and will almost always encourage sales.
3. Affiliate programs
Getting people to sell your products or services as an affiliate works. Create a good affiliate program where the affiliate can earn a good percentage.
Affiliate programs offer people incentives for directing visitors to your site in order to get sales. The affiliate can get revenue from the sale, free products, or other things that will get them to promote the website. Create a good affiliate @program where the affiliate can earn a good percesntage of the sale.
A good affiliate program can help your conversion rate increase quite significantly. Remember to keep in touch with your affiliates on a regular basis and encourage them to get those sales! Affiliates can do wonders for your business, and hit the ground running and working for you. Come up with a good template that affiliates can use to publish on their own websites and include in their own emails.
4. Customer service
Good customer service can keep them coming back for more. Be sure you offer thorough and efficient service. People will not become repeat customers and will not inform others about your website if they are not receiving good customer service and technical support. Make sure you are able to answer all questions and help people in a timely manner so they will want to buy from your website again and again. People who get less than the best service often never return. Repeat customers are the ones who add a zero to your profits.
These are only four of a truck load of tips that can help your conversion rate increase. Better conversion rates mean a lot more profit. So try to improve your sales by trying various things. If it doesn’t help, move on and try something else. Keep at it and some day it will all click and fall into place, just like everything else in life. Riding a bicycle, using your smartphone, baking a cake, being romantic; it takes practice to become successful. Go get ’em.
Read more: A Few More Tips for Helping your Website Conversion Rates http://www.sooperarticles.com/internet-articles/website-promotion-articles/few-more-tips-helping-your-website-conversion-rates-1252265.html#ixzz2gZZummhf
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