This leads to the question of whether emails are properly optimized for opens and reads, as well as click through from mobile devices. Mobile open rates are amazingly high, so now is the time to start taking mobile optimization seriously. Let’s start by looking at four tools you can use to optimize mobile email marketing.
1. JPEG Mini
Let’s begin with a winning app that’s easy to use. Download speeds are often very slow on mobile devices, which is why it is so important for you to make sure you keep the file size down. JPEG Mini is one program that can be used to significantly reduce your image size before you add them to your email. It’s just a few simple clicks to reduce the size by as much as 80 percent.
If you are like most people, you have a handful of email templates that you like to use repeatedly over and over again. Litmus is a tool that can be used occasionally to audit the templates you use. It will show you how your template is going to look to various email clients. If your budget allows for it, it’s an excellent tool to use before you launch any big campaign.
By testing you will be able to know how well your templates work on mobile devices. It’s common for them to be too wide or for the font to be too tiny. This will frustrate your subscribers and it could have a very negative impact on your email marketing campaign. Instead, use email templates designed for mobiles devices to avoid these issues. Theme Forest is a site that has programs that can help you. These templates can be customized so you get exactly what you want.
Your entire email marketing campaign can easily be managed using Mailchimp. Mailchimp even provides a video that shows you how to create responsible emails. It’s a very helpful site.
To make the most of your mobile email marketing campaigns take advantage of these tools. Mobile is the future. Change is necessary for succeeding in the future. Start targeting the mobile market.
Read more: Do You Want To Optimize Your Mobile Email Marketing Campaign? Here Are Four Tools http://www.sooperarticles.com/internet-articles/email-marketing-articles/do-you-want-optimize-your-mobile-email-marketing-campaign-here-four-tools-1280395.html#ixzz2oelDerPj
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Sometimes the biggest ideas come from unexpected places. Twitter was born out of a dispatch routing software for taxi cabs that Jack Dorsey developed as a teenager.
He was intrigued by the way taxis could briefly update others on their whereabouts, and soon he began to contemplate developing an online program that would allow everyday people to send short messages to others in their online community. A few years later, he and co-founders Biz Stone and Noah Glass started Twitter.
Twitter has become an integral part of our lives, and the mindset that led to its creation is just as critical to those looking to market their organizations. Dorsey speaks passionately about creating a “user narrative” when developing a product that tells a story of the user’s day-to-day life. This allows his companies, like Twitter and Square Reader, to create products that are built with the sole intention of filling a particular need.
This same mindset can also be applied to marketing. Often, businesses market themselves without the prospect in mind. But successful marketers align all their marketing efforts with a prospect narrative. Creating a prospect narrative is an easy and powerful way to put yourself into your prospect’s shoes–and ultimately increase the effectiveness of your marketing.
Here are five questions to consider when developing a prospect narrative for your company’s next marketing campaign:
Most organizations create their marketing materials without considering what the potential customer will be doing when he receives a marketing message. People are busier than they have ever been. In fact, they are spending over a quarter of their day just responding to emails. In order for your campaign to break through the clutter, you must consider how the person you are trying to reach is spending his time.
Usually, a company centers the majority of its marketing efforts around the company itself or the features and benefits of a specific product. However, no one cares about your company. All they care about are the issues they are dealing with right then and there. What are the challenges that your potential user takes home with her each night? If you want your marketing to elicit a particular behavior, then spend some time matching your message to the challenges your audience cares most about.
Most organizations are so focused on broadcasting how great they are that they don’t think about what will most effectively catch people’s attention. Most commercials, for example, are generic and not memorable, so in order for yours to stand out, you need to develop a message that is so appealing or jarring to your audience that he has no choice but to react to it.
So many marketing campaigns are solely focused on increasing awareness of an organization, rather than encouraging someone to take some action. This is like burning cash. Think about what action someone would most realistically take after absorbing your message. Would she most likely go to a website, send a text, pick up the phone, or find you on Twitter? Once you know which medium the person is most likely to use, then you can develop a call-to-action that aligns with it.
Rarely do companies develop marketing campaigns that create long-term engagement. However, those that do receive dividends over and over again, all from that initial investment. Therefore, the question great marketers want to answer is: What are realistic ways to engage him in the long run? This will be the difference between developing a one-time customer and a long-term fan.
By formulating answers to these five questions, you begin to create a story of what your potential customer is doing and thinking about. After the prospect narrative is created, your marketing team should channel Dorsey by fitting campaigns precisely into that narrative.
—Marc Wayshak is the author of two books on sales and leadership, Game Plan Selling and Breaking All Barriers, as well as a regular contributor for Entrepreneur Magazine and the Huffington Post business section. Follow him on Twitter at@MarcWayshak.
- Successful Holiday Marketing Campaigns By John Phanchalad (johnphanchalad.wordpress.com)
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Affiliate marketing, affiliate program, Business, Clickbank, Fred Horstman, Internet Marketing Newbies, make money online, Marketing, newbie, Newbies to Internet, Oldie Newbies, Online advertising, Paypal, Website
What Is Affiliate Marketing? Information For Newbies In Internet Marketing
By Fred Horstman November 11, 2013
There are many different ways to make money online, but affiliate marketing consistently ranks as one of the most popular. Take a look at any internet marketing or online business forum and you’ll see countless numbers of people asking questions about affiliate marketing and how they can make money from it.
So what is affiliate marketing?
In short affiliate marketing is where you recommend other people’s products – and in return the owner of the product gives you a percentage of the sale price if one of the people you have referred actually buys the product or service.
Affiliate marketing is very attractive because it’s pretty easy to get started. There’s no need to create or source products of your own to sell – all you have to do is get people to click on your affiliate link and buy the product, and thus there’s little upfront investment cost and no time consuming products to create.
In reality, affiliate marketing is just one part of most people’s online business. If you want to be really successful online it’s generally accepted that you need to create (or source) and sell your own products, rather than JUST being an affiliate marketer. There are of course exceptions to this rule however and it is indeed possible to earn a very healthy income just from affiliate promotions. Most successful internet marketers make a hell of a lot of money from affiliate marketing!
Affiliate marketing works well for both sides of the party.
Product owners obviously need to get traffic to their websites in order to be able to sell products. And whilst a fair chunk of this traffic will be generated themselves, it makes sense for them to get other people to also promote their products and websites because it will result in lots of extra sales for little extra effort on their part. All they have to do is set up an affiliate program and give people a commission as an incentive – and then they can watch as their affiliates do the hard work and drive the traffic for them.
So, whilst it’s true that as an affiliate you’ll be doing most of the hard work to drive the traffic, remember that as an affiliate you didn’t have to do any of the hard work the product owner originally had to do in the first place.
But the above should give you some insight into why you should also sell your own products as well as being an affiliate.
So how much can you expect to earn as an affiliate?
Commissions vary widely from affiliate scheme to affiliate scheme. The most common idea is to pay the affiliate commission as a percentage of the total sale price. This can be as little as 1% and as much as 100%. Yes, some products pay you 100% commission – and you might be wondering why this is the case. The simple answer of course is that the product owner wants to make their affiliate scheme very attractive to potential affiliates so that he or she can persuade as many people as possible to promote it. By offering 100% commission on a low-priced front end product they will be able to get lots of affiliates on board and thus drive lots of people into their sales funnel. They’ll ultimately earn more money by making lots of sales of their back end products.
Typically it works like this. They have a low priced product for sale on the front end – let’s say it’s an eBook or short report priced at $4.95. They offer people 100% commission on this product, but then when people actually buy it they will also see other ‘back end’ products that are priced at a higher level. These will either pay a lower commission to affiliates (e.g. 40%) or even no commission at all.
The product owner knows that by offering 100% commission on the front end product they will ultimately make more money because their affiliates will drive much more traffic into their sales funnel than if they were, say, offering 50% on the front end product. They make no money upfront (and even lose money in some cases) but the extra income they make on the backend ultimately earns them more money.
Make sense? Great! You’ll find too that these low priced 100% commission products often give you instant commissions. So rather than making the sale and then waiting another month for the money to be paid into your account, the money from the sale is sent directly from the buyer and straight into your PayPal account, or whatever account you’re using.
So how do product owners know which affiliate sent them the traffic?
It’s actually quite simple. When you promote products as an affiliate you will be given a unique affiliate link. When people click on this link, it is tracked by cookies – and the affiliate commission is paid to you when someone buys something from that website after they have clicked on YOUR link.
It varies across different affiliate methods, but it is not uncommon for the cookies to last for 12 months. So someone can click on your affiliate link and then not buy anything initially – but if they return to the website 10 months later and actually buy something you would still be paid for the sale. However, not all programs do this so it’s wise to check this out before you promote.
Finding products to promote can be found by making a search. Two of the big, most reputable sites are Clickbank and Clicksure. There are thousands of products and hundreds of sites online that you can promote as an affiliate, so choosing between them is a crucial part of being an affiliate marketer. Also if you have a site or product that you like, you might be able to become an affiliate by looking at the bottom of the website and see if they offer affiliate programs.
Many affilate programs will check out your website before approving you as an affiliate. Others will sign you up with a click. Clickbank and Clicksure are not difficult. Amazon will exam your website. Start slow and easy and see what you like and can do. Think about low priced items and high ticket items. There are different strategies for each. Find what works for you. Good luck.
- Affiliate Marketing: A Win-win Situation (affmar01.wordpress.com)
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How Content Marketing and Human Emotion are Interrelated
By: Jessica Davis | November 5, 2013
It is a common belief among marketers that consumers make buying decisions based on emotions, and rationalize their choices based on logic.
This is perhaps one of the oldest and most revered thoughts in marketing.
When it comes to content marketing, however, this idea is a bit modified.
Consumers today are influenced by research, social proof, and a variety of other factors before making a buying decision.
This can play a huge role in providing your audience with compelling content that can slowly push your readers further into the marketing funnel. As a result, it is very important for content marketers to understand and use human emotions effectively in their strategies to design appealing content for consumers and achieve their marketing goals.
Content Marketing and Human Emotion
When you sell your products to your prospects and customers with content that only appeals to their emotions, there is a greater tendency for them to feel manipulated, which can adversely affect the buying decision.
On the other hand, content that provides solid proof about your product’s worthiness, along with an appeal to their emotions can position your product in a more effective manner.
Therefore, it is not sufficient for content marketers to understand only emotions, but also to use a right balance of emotions as well as logic in their marketing strategy throughout the various stages of the buying cycle.
Emotions in the Buying Cycle
Emotion and logic are two aspects that play a major role throughout the buying cycle in varying degrees. Emotional appeal to prospective consumers is of the greatest importance during an awareness campaign and is the first step involved in any form of marketing. In the awareness stage, the consumers do not possess enough knowledge about your company.
As a result, the content created for awareness campaigns must rely heavily on emotional appeal as opposed to the rational appeal. This will help you to quickly capture the attention of your consumers and get your marketing message across to a large audience.
The human brain has been conditioned to take notice of anything that is out of the ordinary. People will not care about any product or company, unless an emotional connection is established. In addition to this, emotional appeal enhances brand recall value. Emotions play a greater role in human communication.
Emotions help us connect with a message in a more effective manner. Studies have also revealed that emotions can act as triggers for memory which can be a great asset for content marketers.
Going Beyond Emotions
While emotions can certainly make sure you get the full attention of your consumers, it does not solely help in prompting a buying decision. If the content is not backed by logical reasoning and proof, you may not be able to convince your consumers.
Consider the Roller Babies Video created by the Evian mineral water company. (Check it out on Youtube)
The video was exactly what Evian required to make a mark in the industry.
The roller babies video was funny, appealing, and contained logical content.
It kept the audience glued to the screen, and the messages in between the video were perfectly placed to deliver a brand message. The result? The video went viral, entertained millions of viewers around the globe, and created brand new buzz for the company, while encouraging consumers to try out their product.
A perfect mix of content and emotional appeal will have an impact every time. The key is knowing your audiences’ emotional touch points, and – as the roller babies clearly conveyed – not being afraid to have a little fun with your marketing.
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6 Types of Content You Absolutely Should Embrace as a Marketer
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Facebook Rejecting Your Ads? Here’s Why
If you’re a marketer who has advertised your goods or services on Facebook, chances are you’ve had at least one rejected – which seems to be very common! There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no idea why. Don’t despair!
First off, ALWAYS adhere to the rules and make every effort to keep your account in good standing. Other than that, here are some of the reasons your ad may be getting rejected. Keep this list handy, so the next time you create Facebook ads you’ll have it to refer to – and lower the odds your ad will be rejected.
- Target the audience you want to reach; after all, you’re spending money, so zero in on those you want your ad to reach. Inappropriate targeting will get your ad rejected.
- Improper grammar – it’s not what you think! Capitalizing every word in your ad will result in rejection, because it may give you an unfair advantage over competitors.
- Unacceptable language. Profanity, content that’s sexual or degrading in nature, derogatory – just don’t do it.
- Your ads should be professional, which means using complete sentences. Pay attention to spelling, grammar, and sentence structure. Not only will it help get your ads approved, your target audience will see you in a more professional light.
- Destination Urls – Ever cloak your links, or direct ads to Word documents, PowerPoint, or downloads such as PDF files? This is the best way to go from “account in good standing” to “account terminated” in 8 seconds or less. The guidelines for URL destinations are explicit, so send all users to the same landing page, and make sure these destinations are not pop-ups or fake close behavior. Also, the text must reveal to the user that you are linking to iTunes, if in fact your ad does link to the site.
- Ad text that’s inaccurate. Does your ad clearly state your company’s name, offer, or product? Make sure it does, otherwise expect rejection.
- Words that SCREAM – you got it, entire words in all caps. Nothing’s more of a turn off than an ad that screams to your audience, is it? Facebook agrees – when your ad looks like spam, it won’t be effective; but you really don’t have to worry, it will probably be rejected anyway.
- Substituting numbers and symbols for words. In a world where using all kinds of symbols, numbers, and abbreviations seems the “norm” (think texting and Twitter), it just doesn’t fly with Facebook. Use real words (not “4″ for the word “for”), and complete sentences. These types of ads make Facebook’s trigger finger twitch!
- Using images that are irrelevant to your ad. Images should be clean, and relevant to your ad. Essentially, Facebook wants to keep the environment a fun and safe place for users – so avoid irrelevant images designed solely for the purpose of shock value.
- And that brings us to . . . offers and discounts that are deceptive. When your ad claims a specific offer or discount, this is what the user should find upon arriving at the landing page. Having users land on a page that is totally different from what the ad claims is a super way to not only get your ad tossed, but completely lose your account. Not to mention being a trickster is a good way to tarnish your online reputation.
If your ads frequently get rejected on Facebook, consider whether you may be committing some of the “Facebook sins” above. Follow the rules and keep the above in mind, and who knows? You may have experienced your last ad rejection.
Eric Chapman is an accomplished marketing and information technology professional with over 15 years of experience. Eric began with a degree in computer networking, with a concentration in business systems and was quickly certified by Microsoft as a Microsoft Certified Technology Specialist. Fresh out of college, the horrible events of the attack on the World Trade Centers occurred and …
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by Alesia Krush October 24th, 2013
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If you are interested in some Inbound Marketing Terms,
here is a helpful glossary by Alec Biedrzycki :
Here is a comment about the article:
Dawn Light 2:00 PM on September 26, 2013
Great article for someone getting started or for those who think they know it all (and really annoy those of us who do)… For “Z” Zero Moment of Truth: http://www.zeromomentoftruth.com/
It was really helpful for me in getting the meanings clear in my head. Fred
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The marketing trend of the year is content marketing, so you’ve probably been busting your hump to push out blog posts and other content as fast as possible. Now you have an inventory of content, but for some reason it just won’t take off.
You aren’t alone, so don’t beat yourself up. Instead, start with an objective review of what content working and what is not. But before you audit your own activities, make sure you know what to look for.
There are many ways to succeed or fail at content marketing. Let’s look at some of the most common ways to fail at content marketing and how you should re-evaluate your approach.
Overuse of Buzz Words
Many corporate types take pride in using popular marketing buzz words. While that might be fine for in-house meetings, unless you are targeting people just like you it is important to limit marketing buzz words.
Having marketed to a variety of audiences, I found that most of them are turned off by buzz speak. It is especially crucial to avoid them if you target IT pros, engineers, or other technical audiences, lest you open yourself up to mockery.
What do I mean by marketing buzz words? Here are six of the biggest offenders:
- Leverage (used as a verb)
- Game Changer
- Think Outside the Box
Surely you’ve heard of Buzzword Bingo (a.k.a. BS Bingo). There’s a darn good reason that game exists – non-marketers can’t stand these words.
Being a Know-it-All
If there’s one thing that people hate, it’s a know it all. This isn’t a condemnation of being smart or an expert in your field. If you are knowledgeable in a particular subject, most of readers are completely open to your thoughts on the topic.
There is a difference between being smart and being haughty. You can easily embrace or alienate readers with the wrong tone or word selection.
It amazes me to read blog posts that stake a claim to a point (good), and turn around to say “I dare you to challenge me on it” (not good).
Instead, make your point but stay open to other opinions and information. No one knows everything there is to know about any individual topic.
I sometimes write posts aimed at striking down fallacies, but always including a disclaimer that “if you know something I do not, I’m all ears”. I always respect a writer who is willing to reconsider their stance if presented with a good counterargument. It shows that they are more interested in getting it right than being right.
Feel free to educate your readers, but avoid insulting them. That should be common sense.
Making Big Claims Without Proof
One of the great things about content creation is that you get to soapbox. Opinions are great, but as the old adage goes, everybody has one. Readers want more proof than one person’s gut instinct.
Proof can come in different formats. Of course, there is always good old fashioned data. If you can link to market research or other sources with real data supporting your opinion, you build credibility. No data available? Share your own experiences learned through trial and error.
The only issue with this approach: some readers don’t care about data. In those circumstances, try using social proof instead.
What is social proof? Similar to word of mouth, social proof is where you provide other expert opinions supporting your point. Social proof works wonders when hard data is not enough.
Writing “Me Too” Content
A colleague of mine struggles to come up with good blog topics. This is a common problem, as evidenced by a long list of posts on the topic.
We have gone around and around about what he should do. He decided to adopt a “me too” approach. He prefers to look at what others are writing about and use the same topics.
While this is a reasonable way to generate ideas, I caution him not to steal and repackage the ideas. There’s nothing worse than getting a pingback, only to find a post paraphrasing the original content.
Piggyback the topic, but make it your own. Say something unique, or at least provide a new perspective. Consider taking the opposite position to the original. Think point / counterpoint here, and link back to the original to share the credit.
No matter what you do, make it original. There’s too much content out there to rehash good ideas, unless your goal is to be remarkably unremarkable.
Failure To Provide A Coherent Thought
Did you ever read a post or article, only to find that you have a clue what point they were trying to make? Everyone is short on time. If you want them to read and share your content with their social networks, always make at least one impactful point.
There are two ways to miss the mark.
First, make sure you cover all of the salient details to support whatever you want the reader to understand. While short blog posts are easy to read, don’t just glaze the surface and get out. Dig deeper and build a coherent story.
On the other hand, don’t ramble for 2,000 words without honing in on at least one important conclusion. It always helps to outline the material before writing body copy. Start by focusing on your most important idea(s), and build the content around that.
Any length of content can be effective. Word count doesn’t drive engagement; it’s how you make the reader feel and react. Be sure they walk away with a clear understanding of your main takeaway.
Always Writing About The Same Thing
Between the growing impact of social factors on ranking and Google’s adoption of Authorship, it has become important to establish individual expertise. The more you write about, discuss, and share content on your key topics, the more Google will associate you with those topics.
While it makes sense to build that foundation of expertise, be careful not to get myopic. My colleague, Jon Loomer, is a great example of someone who does this well. Jon focuses 100% on Facebook strategy and marketing. This is a narrow topic, but he keeps his content fresh and unique.
Jon runs the gamut of topics on Facebook. He interviews folks who have done unique things on the platform, covers different ways to handle metrics, dives into Facebook advertising from multiple angles, analyzes how to set budgets for Facebook marketing, covers changes to Facebook terms of services, and offers advice on the latest ideas for promoting on Facebook.
Having a theme is a great idea, it helps you build trust with your audience and shows you are an expert in your area. But make sure you attack that theme from a variety of angles. There’s nothing worse than digging into a blog’s archives to find 10 versions of the same content, all repackaged around new keywords as an SEO ploy.
If you want your content to be engaging and interesting, don’t be afraid to inject your own personality into it. Many companies fall into the trap of writing in corporate speak or avoiding personality altogether. That’s a great way to get ignored.
I get it. Branding guidelines, style guides, direction on what voice to use, and similar tools are a fact of life for medium-to-large businesses. Standards matter with large, geographically distributed teams.
At the same time, there’s no reason to take away all of the sizzle by keeping everything anonymous. Let your team members be who they are. Companies like Cisco and Adobe are perfectly comfortable with highlighting individual authors. (How’s that for social proof?)
For smaller blogs with one author, there’s no excuse for lacking personality. Be yourself. Blog in your own voice. And most of all, connect with the audience, even in the comments.
People like to read content by writers they like. Be that writer.
Summary – 7 Content Marketing Fails
There you have it – 7 of the biggest mistakes you can make in content marketing. If you find yourself caught up in any of these habits, take the time to refocus now.
What other things have you seen that might fit on this list? Feel free to share in the comments. I’d love to hear every possible angle on this topic firsthand. Thanks for reading.
- NEXT GEN – the new buzz word. What does it mean? (expochat.wordpress.com)
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