OK, so you’ve finally done it: You’ve set up your business blog. It looks great and you’ve got the new-hire raring and ready to steamroll Google with a flurry of SEO-friendly entries. Simple as that – piece o’ cake, even.
… Well, not quite.
Enter: the art of crafting a buyer persona.
Here’s the 411: Though you can craft well-trafficked blog entries that will inevitably help your brand, failing to understand who you want to be landing on your pages could mean you’re not getting the most out of your investment. Buyer personas are, in short, archetypal (but research-based!) characterizations of people you hope to read your blog – your ideal customers or clients, with all their unique behaviors and needs. Knowing who they are is crucial to developing frame and context in blog writing and, ultimately, to pinpointing (and segmenting) your desired audience, generating sales leads and – you guessed it — improving your bottom line.
The question to pose first and foremost when creating a new blog entry? What, you must ask, is the intent of this blog post?
From there, visualize your buyer persona to help make your entries more specific. Below, a few bullet-point notes on how to go about doing that:
- Make sense of what you already know. If you’re an established business, comb …………
Read more here:
About E. J. Dealy
E. J. Dealy works at The Company Corporation. They’ve helped hundreds of thousands of small business owners incorporate or form a limited liability company (LLC).
Did you know that ad-supported Internet created 5.1 million jobs and generated $530 billion to the U.S. economy last year? It’s astonishing to think that online earnings are the next new frontier and affiliate marketing is right there at the gate.
But, if you want to capitalize on these revenues, you must delve into the wondrous world of affiliate marketing. The good news is that affiliate marketing is something you can learn, not something you’re born with. Even those without experience can rake in the big bucks if they learn the following tricks of the trade:
Don’t Listen to Naysayers
Just when you’ve got your motivation on an all-time high, there’s always that one person that tries to put you down. Walk away. Don’t let anyone convince you that you’re not going to make money as an affiliate marketer. You can make an incredible income if you put in the necessary effort and utilize your marketing skills. Affiliate marketing is a legitimate business ventures. However, you have to be willing to work hard to make it pay off for you.
Study, Study, Study
The sooner you accept that you must stay abreast of the latest marketing strategies, the more competitive you’ll be. You see, internet marketing is a very competitive field and only those that are knowledgeable about articles, display advertising, social media marketing, press releases, etc and are willing to use these methods on a regular basis, will make the most money. By learning new methods and applying them to your existing marketing campaigns, you will grow your income exponentially. Affiliate marketing is a vibrant business. It never sleeps and so you need to stay updated and know what trending and what’s new.
Stick Around With Successful Affiliates
By being around success, you learn to think like a winner plus you get a lot of inside tips – ahead of everyone else! With this in mind, don’t be afraid to seek out a competent mentor or to shadow someone who is already making money doing what you want to do. By heeding their advice, you’lll avoid many newbie mistakes and will learn some valuable tricks that can propel you to success.
Be Transparent With Your Network
Marketers who are 80 to 100% transparent with their customers tend to grow loyalty faster. Those that lie to simply get a sale, may make a little in the beginning but never long term. Plus, they lose respect and end up with a terrible reputation as well. On the other hand, those who are honest and transparent always get their customers to come back and buy from them.
Choose Your Products Well
There is no excuse for being random and choosing crappy products that won’t sell. Instead, you have to choose the right product and the right affiliate partner too. By knowing your target market and choosing products that meet those individuals’ needs, you can excel. For instance, marketing products that solve specific problems for desperate people will always work better than marketing products that don’t solve any issues. By choosing the former, interest level will stay high and you’ll make more money.
Know Your Niche and Your Target Market
This is your business so you need to find your niche and pinpoint your market. Understand what makes them hot and what keeps them cool. Know how to trigger an emotional reaction so your target is engaged in the content and motivated to buy the advertised product now. Otherwise it’s like punching in the dark and hoping to hit something. By being smart with your time and knowing how to target, you can always reach sales goals and targets.
Keep Your Name Clean and Your Reputation Credible
This is so important that it bears repeating. It is very hard to build a brand on the ‘net and easy to destroy it so be very careful. If you are planning to put up a website, stay honorable so your site doesn’t get tagged as suspicious or untrustworthy. If you want to sell, understand the product that you’re selling and be honest about its positives and negatives. Choose products you believe in so you can sell it sincerely.
Keep Your Marketing Links, Plans, Content, Images Fresh
Be engaging. Use content that worth reading and images that are visual poetry to drive home a message. You might even want to try posting a video because videos are currently one of the best ways to grab the interest of a potential customer.
The big income isn’t something that comes in after a day or a week. It’s days of hard work and smart thinking so you don’t waste time. If your first campaign isn’t as profitable as you would like, be patient. Learn why it didn’t work and work diligently to improve it.
Don’t Give Up
Finally, don’t throw in the towel when the going gets tough. Affiliates will always have a seesaw year with an off season in sales but that’s how it is in business! Coke, Apple, Google, and even Facebook all have their dips – you will too. Learn how to compensate and adjust.
Read more: 10 Advices From Professionals of Affiliate Marketing http://www.sooperarticles.com/internet-articles/affiliate-programs-articles/10-advices-professionals-affiliate-marketing-1193556.html#ixzz2urUkG9S4
Follow us: @SooperArticles on Twitter | SooperArticles on Facebook
How To Evaluate A Niche
by Fred Horstman January 29, 2014
You have probably heard of just how profitable “desperate markets” are and there’s a good reason for this. Markets that are considered desperate are not only easier to target but easier to sell to.
What do we mean by “desperate”? Someone who is desperate to get rid of their acne quickly, a mother frustrated by not being able to potty train her toddler, a guy who will do anything to win his ex back; these are all in desperate need of something. When need is there, rather than just desire, you’ve got a winning niche. Combine that with a laser targeted campaign that provides a solution to their problem and you’ll never struggle to make money again.
The best place to start with finding a good desperate niche is to use minor keyword research to find what people want to fix. You don’t need to use any high-priced tools, just searching in any browser will do, or you can use Google Suggest.
Whenever you search for something with Google, it will give you suggestions as you type for related keywords. This is one very easy way to find some potentially desperate niches.
To see what’s really popular right now for the niches, you should search for these quoted phrases: “how do I stop”, “get rid of”, “how to get rid of”, and “how to cure”. These are a few good starting points. Once you have a list of potential markets, you can use them as the basis for your keyword research by using them as your seed keyword.
What you want to look for are niches in which the average user has a problem that they are extremely desperate to solve and will do almost anything to fix. Examples of such niches include: Weight Loss, Acne, Pain Management, Sleep Disorders, and Pest Control. When people have problems like these, they are willing to spend almost any amount of money to solve their problem.
One of the most important things you can do is first evaluate and identify niche markets that include these three major elements:
1) You can easily identify exactly who your audience is.
2) There are motivated, active buyers in the niche market.
3) You are able to get your marketing message across to your audience.
There’s no sense in trying to find an untapped niche market. There are few of them out there and those that exist would take a lot of work in order to penetrate. In an untapped market you would have to condition buyers, research angles, and test out different campaigns and approaches before you could determine what was successful.
Forget about that! It’s always easier to make money in niches that are already proven to be profitable, and that is what you need to focus on. You always want to conduct as much research about your markets as possible so that you can really understand what your target audience is interested in and create compelling campaigns that speak your target market’s language.
You will want to know these things:
– What people are currently buying
– Where there are any potential market gaps for products you can promote (or create!)
– How much of a demand exists in the market
– What your customer base is most interested in, concerned with, and/or needing help with.
In other words, pay attention to who you are selling to before you determine what you are going to sell and your campaigns will be successful.
Another way to find desperate niches is through sites like Yahoo Answers. You can browse the site to find people who have questions. If you are interested in something specific, use the categories to browse, or search for particular niches. The Yahoo Answers site can be a goldmine for locating desperate niches, because people who take the time to post there are already desperately seeking help for their situation.
These are not the only places to find niches. Don’t overlook other resources for finding hot niche markets including Magazine.com, Amazon.com, Pulse.eBay.com and through digital marketplaces such as Clickbank.com.
One last suggestion: Don’t forget to write all the information you collect and the niches you find in a paper notebook so you can refer to it in the future when you are thinking about building another site or targeting another market. A paper notebook can be read anywhere. Sometimes you can not be connected or your batteries are dead. It is always good to have something to fall back on. It is called Old School.
10 Things Your Business Will Regret Doing On Twitter
Say social media marketing and you have to say Twitter in the next breath. Today, if your business is serious about growing, reaching a huge market and keeping current and prospective customers engaged, it needs to have a presence on Twitter.
In this post, we cover 10 things your business shouldn’t be doing if it wants to reap all the touted benefits of Twitter marketing:
- Not having a twitter account: Don’t have a Twitter account yet?
Read more here:
Using StumbleUpon for Instant Viral Traffic
By Fred Horstman November 12, 2013
StumbleUpon is one of the most powerful websites you could utilize for getting viral traffic to your content. StumbleUpon can send tens of thousands of visitors to your site in a few hours, but it can also become a consistent source of traffic over time.
Because of the nature of StumbleUpon, content which people like has a very good chance of being seen by even more people.
Here’s how to use StumbleUpon for instant viral traffic.
Understanding the Mindset
Before designing a campaign for StumbleUpon, it’s crucial that you understand the mindset of Stumblers.
StumbleUpon is a lot like flicking through different channels on a TV, except it’s on the internet and people are flicking through different websites.
StumbleUpon will serve up unique pages and websites to people. If they like it, they can “Thumbs Up” the content, if they don’t they can “Thumbs Down” the content. At any time they can click “Stumble” and see a different site.
It’s very easy for someone who’s bored to “Stumble” away from your site. Likewise, if you get a lot of Stumblers to thumbs up your content, you can quickly get a flood of Stumblers coming in.
The Most Important Thing For Targeting Stumblers
The most important thing to keep in mind when you’re targeting StumbleUpon users is that they’re in a very “quick entertainment” mindset.
You need to catch their attention, and you need to do it immediately. In other words, the above the fold area of your website needs to have some sort of shocking or captivating headline or graphic.
People should feel immediately drawn in upon seeing your site. Remember, if you don’t catch their attention, they’ll be gone before you can say “Stumble.”
Keep Their Attention
Throughout your page should be very interesting, emotionally engaging pieces of content. It doesn’t matter if it gets them to laugh, to be outraged or to be shocked – it just has to be emotionally engaging.
You’ll also want to tone down the ads on the page which Stumblers land on. Pages with a lot of ads tend to get downvoted, while pages with fewer ads and more engaging content tends to get upvoted.
Getting Your Content On StumbleUpon
So how do you actually get your content on to StumbleUpon?
StumbleUpon frowns on people submitting their own content. You can, but if you do it too often you’ll get your account disabled.
The best way to do it is to first spend a week or so using StumbleUpon yourself. That way you build up some usage history so it doesn’t look like you’re just there to promote; and you also get some experience with the StumbleUpon’s system.
Then, pick one of the best pages on your website and submit it to StumbleUpon. Ideally, you should get enough of a following from StumbleUpon that others will submit your content from then on.
If your content isn’t getting enough uptake, submit another piece of your own content a few weeks later. But make sure you’re also submitting other things and that there’s an interval between your submissions of your own content.
- Tips for How to Generate More Website Traffic From StumbleUpon (business2community.com)
- Tips on Thursday: StumbleUpon (girl-who-reads.com)
- Social Tagging (johnshimabukuro.wordpress.com)
- Say hello to the new, dramatically different StumbleUpon.com (venturebeat.com)
- StumbleUpon: One of The Best Ways to Pass Time and Cure Internet Boredom (calsilcock.com)
- How to Maximize Your Content Exposure by Leveraging Other Websites (zemanta.com)
- StumbleUpon: 30% headcount reduction to “streamline, focus, execute” (venturebeat.com)
TIP # 5
If you are unskillful with the computer like I am, then at times it may feel like a big wave of destruction is headed your way. The information overload is bearing down on you and you don’t know how to do anything. Let me tell you what a friend my son’s age told me. I asked him, “Hey Jeff, why do you know so much about computers? He said, ” I don’t know very much. I always go to Google and put in HOW TO so and so and there are a bunch of people who can teach me.”
So what I am suggesting is that if you want to know how to do something, go to Google and search for “How to ______”. Google, Youtube, and all the other search engines have almost everything you can think of. Somebody can help.
View original post 23 more words
A lot of visitors to this blog ask about getting started with blogging.
This article gives a lot of good basic information. I found a couple that will help me. If you are just getting started or thinking about it, this would be a good piece to read. Fred
Also you have to check this out if you are serious about blogging.
Keep on keeping on! Fred
- A Newbie’s Guide to Blogging (oldienewbies.wordpress.com)
- Staring at a Blank Page: A Guide for a First-time Business Blogger (business2community.com)
- i’ve never done this right (motheringspirit.wordpress.com)
- I recommend that you read this next article. A lot of good information:
- 21 Benefits of Business Blogging and 22 Tips [INFOGRAPHIC] (socialmediatoday.com)
- Blogging as Art (scotzig.wordpress.com)
@hashtags, best days, best time, comments, emoticons, Facebook, frequency, Internet marketing, Internet Marketing Newbies, length, leverage, links, Oldie Newbies, posts, research, retweet, Small business, Social media, tips, Twitter
Twitter and Facebook are Big and if you really don’t know what you are doing on them you could have some problems. Minor and Major.
I am really enjoying Twitter because of all the information, but emails have really increased.
I deactivated Facebook because of all the unwanted solicitation. To be frank, I didn’t have any idea what I was doing at first and just jumped in.
Research How To and How Not To before you set up an account. This applies to almost everything in life. I remember back in sixth grade my six buddies and I checked out PlayBoy magazine in the woods so we would know what we were getting into whenever we got our first kiss.
Anyway, below you will find two links to help you with Twitter and Facebook:
Look at the Trackbacks at the bottom of the second link if you want a lot more information.
Do some more research and become an authority in Social Media among your friends and acquaintances.
- When to Post that Great Article on Social Media (theopedproject.wordpress.com)
- Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro (rehavapress.com)
- The 7 biggest counterintuitive social media mistakes you may be making (thenextweb.com)
- A Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blog Posts at the Best Time (women2.com)